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Briggs & Stratton began rolling out the New E-Series initiative in 2011 to set a new standard of engine performance across our small vertical shaft engine ranges.

E-Series places reduced exhaust emissions at the heart of all our engines performance. All petrol engine emissions are regulated by the European Union and all of Briggs & Stratton’s engines comply with European Exhaust Emissions Standards.

It’s not just about emissions though.The NEW E-Series is also about an evolution in overall standards that will widen choice and enhance the customer experience. The founding principles of power, reliability and durability remain core to the Briggs & Stratton value proposition.

In addition the New E-Series Initiative will ensure that these principles further evolve to include easier starting, improved performance and enhanced customer experience. Between now and the end of 2014 all Briggs & Stratton small vertical shaft engines will perform to the new E-Series standards.